ICE INC IS LED BY AWARD-WINNING CREATIVE DIRECTOR, TERRENCE TAN. THE TEAM COMES FROM AN ECLECTIC MIX OF DISCIPLINES, FROM BRAND CONSULTANCY, DESIGN, ADVERTISING & PHOTOGRAPHY — ALL WORKING IN CREATIVE COLLABORATION ON LOCAL & INTERNATIONAL PROJECTS.
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WE BELIEVE IN BEAUTIFUL BREAKTHROUGHS: CUTTING INSIGHTS AND AESTHETIC MASTERY COMING TOGETHER TO CREATE MEMORABLE IDEAS. WE SEARCH FOR INNOVATION AND TAILORED SOLUTIONS IN RESPONSE TO THE DIFFERENT NEEDS OF OUR CLIENTS. THE WORK WE PRODUCE IS INFORMED BY STRATEGIC COMMUNICATION & DESIGN SOLUTIONS THAT ARE UNDERPINNED BY CONCEPTUAL THINKING, A METICULOUS ATTENTION TO DETAILS WITH INNOVATIVE PRODUCTION.
ICE INC WAS FORMED IN 2010 WITH THE PHILOSOPHY THAT A VISUAL FOCUSED APPROACH TO ADVERTISING & BRANDS IS A STRATEGIC OPPORTUNITY TO BUILD A BRAND.
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OUR CONSTANT IMMERSION IN THE VISUAL-DRIVEN WORLD OF ART AND FASHION PUTS US IN A POSITION TO IDENTIFY TRENDS RIGHT AS THEY DEVELOP AND, IN SOME CASES, CREATE TRENDS.
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Jurong Cold Store Logo Design16th Dec 2023
Embark on a visual journey that echoes the reliability and innovation of Jurong Cold Store (JCS) with our meticulously crafted logo and stationery design. With two decades of trust from our valued customers, JCS stands as a stalwart in Singapore’s food and beverage industry, specializing in cold chain logistics and warehousing services.
The logo, a symbol of our enduring commitment, combines elements of modernity and steadfastness. A sleek and timeless design encapsulates the essence of our 20-year legacy, embodying the trust and reliability that define JCS. The green, subdued colour palette reflects the precision and efficiency inherent in our cold storage services.
Our stationery design, mirroring the core values of innovation, quality, dedication, and professionalism, carries the same visual language. Clean lines and a contemporary layout speak to the modernity of our services, while subtle touches of color highlight our dedication to the diverse and vibrant world of food and beverages.
,DESIGN,,Design
![JCS Stationery Design]()
![JCS Brochure2]()
Jurong Cold Store Logo Design— -
OCBC Brand Guidelines 202016th Dec 2023
Embark on a visual journey as we breathe new life into the OCBC Brand Guidelines 2020. Our mission is clear: to infuse the existing guidelines with a fresh and dynamic outlook, embodying the essence of innovation and contemporary design.
This redesign project unveils a captivating new design layout, where every page is a testament to creativity and precision. The introduction of a vibrant set of secondary colors breathes energy into the visual identity, creating a palette that resonates with the evolving spirit of OCBC.
Witness the transformation of advertising strategies with a revolutionary new Advertising Grid, strategically crafted to elevate brand visibility and resonance. The Social Media template introduces a dynamic approach to digital presence, ensuring OCBC’s voice reverberates across platforms with impact and consistency.
As we set the stage for this redesign, anticipate the unveiling of premiums that not only reflect the premium standards of OCBC but also serve as tangible symbols of the brand’s commitment to excellence.
,DESIGN,,Design
OCBC Brand Guidelines 2020— -
Sichuan Dou Hua Meatless Cuisine15th Dec 2023
In a culinary breakthrough, Sichuan Dou Hua’s Meatless Cuisine Advertising Campaign has left an indelible mark, overwhelmingly successful and showered with rave reviews. Renowned Yang Ming Spring, Taiwan’s first Michelin Green Star restaurant, celebrated for culinary mastery, curated a remarkable menu that seamlessly blended Sichuan flavors into delectable, meatless delights.
Known for pushing boundaries, Sichuan Dou Hua’s campaign not only captured the hearts of discerning diners but also set a new standard for vegetarian gastronomy. Yang Ming Spring’s expertise lent authenticity to each dish, creating an unparalleled dining experience.
The campaign’s resounding success mirrors Sichuan Dou Hua’s commitment to culinary innovation. With a reputation for excellence and an array of accolades, the restaurant has solidified its standing as a trendsetter in the realm of contemporary, meatless cuisine. The overwhelming positive response speaks volumes, as Sichuan Dou Hua continues to redefine expectations and garner acclaim in the world of gastronomy.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Sichuan Dou Hua Meatless Cuisine— -
I’m me.15th Dec 2023
Welcome to our curated collection, where each page unfolds a unique narrative in celebration of individuality. Our editorial design series is not just a visual feast; it’s a journey that embraces the essence of you.
Dive into a world of diverse stories and visuals meticulously crafted to honor the beauty of individuality. Each page is a canvas, painting a picture that captures the nuances, quirks, and brilliance that make you, well, you.
,DESIGN,,Design
![Me Design 2]()
I’m me.— -
Beautex TVC12th Aug 2022,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_mediaBeautex TVC—
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Si Chuan Dou Hua Meatless Cuisine23rd Jan 2021
Indulge your senses in a culinary journey like no other with Sichuan Dou Hua restaurant’s Organic Vegetarian cuisine advertising campaign. Immerse yourself in the unparalleled pleasure of savoring the natural goodness of meticulously sourced organic produce, carefully selected from some of the world’s finest farms. Each dish is a masterpiece, showcasing the vibrant hues of exclusive crops cultivated exclusively for Sichuan Dou Hua.
Prepare for a quintessential dining experience that transcends the ordinary – a symphony of flavors crafted to delight your palate and nourish your heart and soul. Our Organic Vegetarian cuisine celebrates the essence of nature, bringing you closer to the earth’s bountiful offerings. With every bite, relish the freshness and authenticity that defines our commitment to quality and sustainability.
A gastronomic adventure where taste meets consciousness. Discover the true meaning of farm-to-table dining as we redefine the art of Organic Vegetarian cuisine, creating a feast for your eyes and a celebration for your senses. Sichuan Dou Hua invites you to embrace a culinary journey that not only tantalizes your taste buds but also elevates your dining experience to new heights.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Si Chuan Dou Hua Meatless Cuisine— -
Transient Passages Book Design23rd Jan 2021
Embark on a visual odyssey through the lens of internationally acclaimed and award-winning photographer Peter Chen in “Transient Passages.” This stunning hardcover book chronicles Chen’s illustrious career, presenting a curated selection of his most captivating and celebrated works. Through his lens, Chen invites readers to explore the beauty of transient passages, where emotions, landscapes, and stories unfold in a symphony of colors and compositions. Immerse yourself in the artistry of a seasoned photographer whose lens transforms ordinary moments into extraordinary visual narratives. “Transient Passages” is a testament to Chen’s remarkable talent and a celebration of the ephemeral beauty that surrounds us.
,DESIGN,,Design
Transient Passages Book Design— -
CapitaLand Fashion Friday 20216th Jan 2021
CapitaLand Fashion Friday, a dynamic advertising campaign, incentivized fashion enthusiasts to spend a minimum of $80 at participating tenants, unlocking exclusive benefits. The campaign’s focal point was the CapitaStar App, which experienced a surge in user traffic. The app seamlessly integrated shopping, personalized promotions, and point accumulation, creating an engaging experience.
The campaign’s success was evident in the overwhelming eVoucher redemptions, surpassing expectations. Customers eagerly embraced special discounts and rewards, highlighting the campaign’s popularity and tangible value. CapitaLand Fashion Friday not only drove traffic to fashion tenants but also strengthened customer loyalty through innovative technology integration. The campaign’s effectiveness lies in its ability to create a mutually beneficial scenario for both retailers and customers.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLand Fashion Friday 2021— -
Fast East Malls Christmas 20206th Jan 2021ChatGPT,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Fast East Malls Christmas 2020— -
CapitaLand Fashion Friday 20206th Jan 2021
CapitaLand Fashion Friday, a dynamic advertising campaign, incentivized fashion enthusiasts to spend a minimum of $80 at participating tenants, unlocking exclusive benefits. The campaign’s focal point was the CapitaStar App, which experienced a surge in user traffic. The app seamlessly integrated shopping, personalized promotions, and point accumulation, creating an engaging experience.
The campaign’s success was evident in the overwhelming eVoucher redemptions, surpassing expectations. Customers eagerly embraced special discounts and rewards, highlighting the campaign’s popularity and tangible value. CapitaLand Fashion Friday not only drove traffic to fashion tenants but also strengthened customer loyalty through innovative technology integration. The campaign’s effectiveness lies in its ability to create a mutually beneficial scenario for both retailers and customers.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLand Fashion Friday 2020— -
Sichuan Dou Hua Vegetable Forward Promotion26th Aug 2020
Sichuan Dou Hua Restaurant proudly heralds a new era of gastronomy with our Vegetable Forward Promotion, a culinary experience that redefines the boundaries of vegetarian cuisine. As a trailblazer in the realm of flavor, they stand out as one of the few, if not the only, Chinese restaurants confidently serving up equally sumptuous vegetarian and non-vegetarian delights.
Their Vegetable Forward Promotion takes center stage, showcasing the artistry of our chefs who have elevated plant-based ingredients to a delectable masterpiece. Using a harmonious blend of traditional direct marketing approaches, the power of social media, and dynamic digital platforms, we’ve unleashed a campaign that celebrates the vibrant world of vegetable-forward dining.
The response to our campaign has been nothing short of exceptional, resonating with their patrons and earning accolades for their commitment to crafting flavors that transcend expectations.
,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
Sichuan Dou Hua Vegetable Forward Promotion— -
Sichuan Dou Hua River Prawn Buffet Promotion26th Aug 2020
Sichuan Dou Hua restaurant proudly stands as the exclusive haven for indulgence with our victorious River Prawns Buffet – the sole buffet experience in the vicinity that left taste buds tingling with delight. A symphony of succulent river prawns awaits, artfully prepared in six distinct styles, accompanied by premium single-order treasures like abalone. Paired seamlessly with our renowned Sichuan and Cantonese signatures, this buffet extravaganza was nothing short of a culinary triumph.
Our campaign, meticulously executed through a fusion of traditional direct marketing approaches and a dynamic digital platform, resonated with patrons far and wide. The success of the River Prawns Buffet exceeded expectations, becoming a beacon of culinary excellence in the region.
,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,Photography,,Campaigns – Key_visual – Social_media – Photography
Sichuan Dou Hua River Prawn Buffet Promotion— -
SKIN INC – MDD of Uplight26th Aug 2020,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
SKIN INC – MDD of Uplight— -
Orchard Central Christmas 20193rd Dec 2019,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Orchard Central Christmas 2019— -
Far East Malls Christmas 20193rd Dec 2019,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Far East Malls Christmas 2019— -
Skin Inc ‘Lines Be Gone’3rd May 2020,PACKAGING,,Packaging
Skin Inc ‘Lines Be Gone’— -
Skin Inc Serum Glow Filter3rd May 2020
Skin Inc Serum Glow Filter
,PACKAGING,,Packaging
Skin Inc Serum Glow Filter— -
Beijing 101 Brand Identity9th May 2020
Embark on a visual evolution as Beijing 101 Hair Consultants proudly unveils its refreshed logo, a modern testament to Singapore’s No. 1 Hair Care Centre. With over 49 years of dedicated service since 1974, Beijing 101 has been at the forefront of combating hair and scalp issues, setting the standard for innovation and expertise.
The redesigned logo mirrors the forward-looking essence of the brand, adopting modern fonts and a contemporary color palette. It symbolizes Beijing 101’s commitment to staying ahead in the ever-evolving landscape of hair care.
,DESIGN,,Design
Beijing 101 Brand Identity— -
Aston Martin Christmas 201521st Jan 2016
This holiday season, Aston Martin invites you to indulge in the spirit of luxury and sophistication with its exclusive Christmas ad.
Our Christmas key visual captures the essence of the season, blending the sleek lines of the Aston Martin with the warmth and joy of Christmas. The unmistakable elegance of the vehicle is seamlessly intertwined with festive elements, creating a visual masterpiece that radiates class and holiday cheer.
,KEY_VISUAL,,Key_visual
Aston Martin Christmas 2015— -
Skin Inc Christmas 2019 KV4th Dec 2019
Elevate your holiday glow with Skin Inc’s extraordinary Christmas Gift Set – the world’s first Skin Supplement Bar that caters to your unique needs. Sparkle and shine with a meticulously curated collection designed to enhance your individual beauty.
Indulge in the magic of the season with our thoughtfully crafted gift set, tailored to address your specific skincare requirements. Unwrap the gift of radiant skin as you discover the world of personalized beauty solutions from Skin Inc.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
Skin Inc Christmas 2019 KV— -
CapitaLnd Spend & Win Big Draw 2020-216th Jan 2021
CapitaLand Malls invites you to turn your shopping spree into a winning spree with our exhilarating Spend and Win Big Draw campaign! Every $50* spent at any CapitaLand mall, eCapitaMall, or Capita3Eats not only gets you closer to this quarter’s fantastic prizes but also earns you the chance to seize the Grand Prize.
The quarterly draw is loaded with excitement, featuring Consolation Prizes of $250* eCapitaVouchers for 10 lucky winners each quarter. It’s your time to shop, splurge, and potentially win big!
Leveraging a dynamic mix of Out of Home displays ads, immersive In-mall marketing, strategic social media engagement, and a robust digital platform, our campaign has resonated with shoppers far and wide. The success of the Spend and Win Big Draw is a testament to the enthusiasm and anticipation it has generated among our valued patrons.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
CapitaLnd Spend & Win Big Draw 2020-21— -
SKIN INC ENCAPSULATED SERUMS8th Jun 2019
,PACKAGING,,Packaging
SKIN INC ENCAPSULATED SERUMS— -
Audemars Piguet Calendar 201828th Feb 2018,DESIGN,,Design
Audemars Piguet Calendar 2018— -
ION+ REWARDS LOYALTY PROGRAM 20198th Jun 2019
ION+ Rewards is not just a rewards programme; it’s an experience elevated to a whole new level. Our latest advertising campaign unveils a world of sophistication and indulgence, inviting you to explore the pinnacle of privileges with the enhanced ION Plus Rewards Programme.
“Elevated to a whole new level,” our campaign mantra echoes the transformation that awaits ION+ Rewards members. Immerse yourself in a realm where luxury knows no bounds, and every moment of shopping becomes an extraordinary celebration.
With exclusive benefits and personalised offerings, the enhanced ION+ Rewards Programme is meticulously crafted to redefine the standards of opulence. This campaign is more than a statement; it’s an invitation to elevate your lifestyle, where every purchase is a step into a world of unparalleled elegance.
,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
ION+ REWARDS LOYALTY PROGRAM 2019— -
LION CITY YOUTH JAZZ FESTIVAL 2019 PROGRAMME BOOKLET8th Jun 2019
Step back in time to the golden era of Ella Fitzgerald and Louis Armstrong as you immerse yourself in the Singapore Lion City Youth Jazz Festival 2019. This year’s festival theme, “The Songs of Porgy & Bess,” pays homage to the timeless melodies that defined an era of jazz sophistication.
The programme booklet design is a visual journey through the jazz landscape of the past, capturing the essence of Ella and Louis’s heyday. With a design and tone that reflect the class and vibrancy of the era, each page unfolds like a chapter from a vintage jazz album.
The color palette resonates with the warmth of sepia tones, reminiscent of classic jazz album covers. Fonts evoke the elegance of the script used in bygone concert posters, transporting you to a smoky jazz club where the legends themselves might have graced the stage.
As you flip through the pages, let the design transport you to an era of swing and soul. The Singapore Lion City Youth Jazz Festival 2019 Programme Booklet is not just a guide; it’s a ticket to a musical journey that transcends time, celebrating the enduring magic of Porgy & Bess.
,DESIGN,,Design
LION CITY YOUTH JAZZ FESTIVAL 2019 PROGRAMME BOOKLET— -
FAR EAST MALLS CHRISTMAS 201824th Jan 2019
Experience the heartwarming magic of Christmas at Far East Malls with our enchanting theme for this year: “A Thankful Christmas/Give Thanks.” Building on the cherished memories of 2017’s ‘Christmas Love,’ our campaign invites you to embark on a journey of gratitude and generosity.
Loved ones gathering together, wrapped in the festive hues of red and kraft paper, as they joyously exchange an abundance of Christmas gifts. This visual symphony captures the essence of our campaign execution, a tapestry of warmth and appreciation.
Under the headline “Joy, Love, and Thanks,” Far East Malls unfolds a story of giving back – a heartfelt opportunity to express gratitude and share the spirit of Christmas with those who matter most. Our malls transform into havens of love and appreciation, adorned with festive decorations that mirror the warmth and richness of the season.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
FAR EAST MALLS CHRISTMAS 2018— -
ION Orchard Fashion Season 201421st Jun 2015
ION Orchard Fashion Season 2014
Decked in placidity and shades of spring, ION’s ethereal maiden of the season lies delicately amidst luxuriant flora. Likening the mall’s elevated presence to a metropolitan oasis, one could expect to lose oneself and be held spellbound by the mall’s captivating collections for the season.
,KEY_VISUAL,,Key_visualOutdoor,Print,Web
ION Orchard Fashion Season 2014— -
ASTON MARTIN CHRISTMAS 201728th Feb 2018
This holiday season, Aston Martin invites you to indulge in the spirit of luxury and sophistication with its exclusive Christmas ad.
Our Christmas key visual captures the essence of the season, blending the sleek lines of the Aston Martin with the warmth and joy of Christmas. The unmistakable elegance of the vehicle is seamlessly intertwined with festive elements, creating a visual masterpiece that radiates class and holiday cheer.
,KEY_VISUAL,,Key_visual
ASTON MARTIN CHRISTMAS 2017— -
Gold 905- Feel Young Again1st Jul 2017
GOLD 905 is an English radio station of Mediacorp in Singapore. It broadcasts classic hits from the 1980s and 1990s. Their DJs include Brian Richmond, who has more than 40 years of experience in the radio industry. It is one of the nation’s oldest stations.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Gold 905- Feel Young Again— -
ION Orchard X’mas 201421st Jun 2015
ION Orchard Christmas 2014
It’s the most wonderful time of the year, and rightfully so. Christmas is the season that brings sweet joy to the young and old. And most of us would wish that this jolly season would never end. To capture the essence of this message, ION Orchard decks itself with a sugar overload of red-and-white candy canes. With so much goodies planned in-mall, the ION Orchard shopper is in for a real sweet treat that will bring everlasting joy.
,CAMPAIGNS,KEY_VISUAL,ACTIVATION,,Campaigns – Key_visual – ActivationBooth,Branding,Namecards
ION Orchard X’mas 2014— -
ION Orchard GSS 201321st Jun 2015
ION Orchard GSS 2013
Perched atop a high chair, our model holds on to her prized possession, a clutch in crimson red, cool and collected as she looks beneath her throne at an army of raging felines. Similarly, the ION shopper would be as composed, knowing of the wide array of deals which awaits her; that there is no need for her to claw her way through any womanish lunacy for a worthy bargain.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visualBranding,Print,Strategy
ION Orchard GSS 2013— -
ION Orchard Fashion Season 201318th Jun 2015
ION Orchard Fashion Season 2013
Amidst a bed of lush greenery lies our model. She is poised, lightly accessorized and in a relaxed posture. Her unmistakable allure draws to her side fauna in origami form, sporting the season’s best loved patterns and colours. The world of fleeting conventions is a wild one, but where ION Orchard stands is a sanctuary for tasteful and effortless purveyors.
,KEY_VISUAL,,Key_visualPackaging,Print,Web
ION Orchard Fashion Season 2013— -
Skin Inc MDD of Armour3rd May 2020
Skin Inc MDD of Armour
,PACKAGING,,Packaging
Skin Inc MDD of Armour— -
ION Orchard CNY 201518th Jun 2015
ION Orchard CNY 2015
The ushering in of every Lunar New Year brings with it all the auspicious tidings of good fortune and prosperity. No expense is spared in the celebrations and abundance is always welcomed. In keeping with its stature and high fashion allure, two new-generation models are coiffured with golden horns and surrounded by opulent chinoiserie chicness, as they await to usher in the year of the Golden Goat in modern regal splendour.
,KEY_VISUAL,,Key_visualOutdoors,Print,Web
ION Orchard CNY 2015— -
Aston Martin Christmas 201626th Mar 2017
This holiday season, Aston Martin invites you to indulge in the spirit of luxury and sophistication with its exclusive Christmas ad.
Our Christmas key visual captures the essence of the season, blending the sleek lines of the Aston Martin with the warmth and joy of Christmas. The unmistakable elegance of the vehicle is seamlessly intertwined with festive elements, creating a visual masterpiece that radiates class and holiday cheer.
,KEY_VISUAL,DESIGN,,Key_visual – Design
Aston Martin Christmas 2016— -
Skin Inc Beauty Jelly Dose3rd May 2020,PACKAGING,,Packaging
Skin Inc Beauty Jelly Dose— -
Derma-Rx Brand Identity9th May 2020
Embark on a journey of transformation as we unveil the refreshed and modernized Derma-Rx logo, a symbol of multi-generational trust since 1997. Rooted in a legacy of reliability and constant innovation with predictable results, Derma-Rx stands as a beacon of skincare excellence.
Our redesigned logo captures the essence of time-tested trust while infusing a fresh and contemporary aesthetic. The clean lines and vibrant elements symbolize Derma-Rx’s commitment to constant innovation, ensuring that every generation experiences the pinnacle of skincare advancements.
,DESIGN,,Design
Derma-Rx Brand Identity— -
Soo Kee Brilliant Rose Bridal Collection10th Jul 2015
Soo Kee Jewellery – Brilliant Rose Bridal Collection
An utterly romantic composition for Soo Kee’s Brilliant Rose Bridal Collection, intertwining Paris and love; eternal inspirations of romance.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Soo Kee Ad 2]()
![Soo Kee Brillaint Rose 2]()
![Soo Kee Brillaint Rose-Eternal Love]()
Soo Kee Brilliant Rose Bridal Collection— -
SK Jewellery – Dancing Diamond10th Jul 2015
Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![SK Jewellery-PRINT 2]()
![https://player.vimeo.com/video/134105718]()
![https://player.vimeo.com/video/134105719]()
![https://player.vimeo.com/video/134105717]()
![https://player.vimeo.com/video/134105716]()
SK Jewellery – Dancing Diamond— -
Mediacorp Saving Gaia 20171st Jul 2017
Mediacorp started its first Saving Gaia corporate initiative in 2007 with a documentary series on Channel NewsAsia. This initiative serves to create the awareness of saving mother earth, encouraging more people to be environmentally conscious.
Today, this initiative has grown into a month-long multiplatform and multi-faceted campaign which has become synonymous with environmental awareness and going green.
A month-long advertising campaign encompassing TV commercial, print ads, radio and outdoor posters is planned every June to create awareness of the green initiative.The ‘Save my World’ music video was launched in 2012 and resonated well with people of all ages. In 2016, Mediacorp celebrities including Jayley Woo, Desmond Tan and Vernetta Lopez have lent their voices to the new animated music video as animal characters.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Mediacorp Saving Gaia 2017— -
Si Chuan Dou Hua Restaurant21st Jan 2016
Toss to New Heights of Prosperity
with Premium Truffle Yusheng
,KEY_VISUAL,,Key_visual
Si Chuan Dou Hua Restaurant— -
SK Jewellery – A Charming Christmas3rd Jul 2017,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – A Charming Christmas— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
ION+ Rewards28th Feb 2018
Discover a world of unmatched privileges as ION+ emerges better than ever with its enhanced benefits. Our latest advertising campaign unveils a realm of indulgence, where shopping becomes an extraordinary experience.
The ION+ Rewards Programme takes center stage, offering an array of elevated benefits that redefine luxury and exclusivity. Immerse yourself in a shopping haven where every purchase comes with enhanced rewards, turning your routine shopping into a celebration of opulence.
Our campaign is more than just an announcement – it’s a promise of a superior lifestyle, where ION+ members are treated to a level of excellence that goes beyond expectations. From exclusive rebates to personalised offerings, the enhanced benefits are tailored to elevate your shopping journey.
,KEY_VISUAL,,Key_visual
ION+ Rewards— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Si Chuan Dou Hua CNY Brochure 201828th Feb 2018
Introducing Si Chuan Dou Hua restaurant’s Chinese New Year Brochure, an exquisite celebration of the Lunar New Year featuring our exclusive Yusheng dish with Fugu Fish. Get ready to usher in prosperity and good fortune as you embark on a culinary journey with our uniquely crafted Yushengs, elevated with exotic and premium ingredients such as Ice Plant, Fresh Greens, and Edible Flowers.
Our brochure design mirrors the elegance and sophistication of the Chinese New Year celebration. Clean lines and simplicity take center stage, reflecting the purity of the occasion. The design seamlessly blends modern aesthetics with traditional elements, creating a visual feast that resonates with the richness of our culinary offerings.
Complementing the refined design are breathtaking food photographs that capture the essence of our Yusheng creations. Each image is a testament to the artistry and dedication that goes into preparing these dishes, enticing the senses and sparking anticipation for the festive season.
,DESIGN,,Design
Si Chuan Dou Hua CNY Brochure 2018— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Soo Kee Jewellery- Collection De Fleur21st Jun 2015
Soo Kee Jewellery – Collection De Fleur
Glowing with love for Paris, the city of light, Soo Kee’s Collection De Fleur will win you over at first sight.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Soo Kee Ad 2]()
Soo Kee Jewellery- Collection De Fleur— -
ION+ Rewards Program – ION PRIVI28th Feb 2018
“Only the Best Deserves More.” Get ready to elevate your expectations as we tease the imminent arrival of the enhanced ION PRIVI Rewards Programme. Our campaign whispers of opulence, promising a level of exclusivity that transcends the ordinary.
In these tantalizing teasers, we offer you a sneak peek into a world where the best gets even better. ION PRIVI, synonymous with luxury, is set to reveal enhancements that will redefine the pinnacle of rewards programmes. Every detail is crafted to leave you intrigued, eager to uncover the unparalleled privileges that await.
,CAMPAIGNS,KEY_VISUAL,SOCIAL_MEDIA,,Campaigns – Key_visual – Social_media
![ION+ REWARDS 2]()
ION+ Rewards Program – ION PRIVI— -
Skin Inc Limited Edition My Daily Dose26th Mar 2017
Inspired by the timeless movie Disney’s Beauty and the Beast, Skin Inc’s Limited Edition Beauty and the Beast Get Glowin’ kit is a unique brightening serum formulated with three Skin Inc serums that allows any woman to be her own beauty specialist.
,DESIGN,PACKAGING,,Design – Packaging
Skin Inc Limited Edition My Daily Dose— -
TPC Brand Identity26th Mar 2017
Brand Identity for Tanjong Pagar Centre retail mall. Six levels of retail space that bring together a well-curated mix of unique F&B and retail options, including revolutionary dining concepts, conveniences, and premium wellness and lifestyle offerings.
,DESIGN,,Design
TPC Brand Identity— -
Skin Inc Recovery Kit – Armour for your skin7th Feb 2017,PACKAGING,,Packaging
Skin Inc Recovery Kit – Armour for your skin— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Si Chuan Dou Hua Fugu Promotion Direct Mail7th Feb 2017
Challenging culinary conventions once again, Si Chuan Dou Hua Restaurant reinvents a Japanese delicacy – Fugu (Japanese blowfish), in a variety of Sichuan, Cantonese and dim sum dishes. Wrap up the year on a culinary high and join us for a gastronomic adventure!
,DESIGN,,Design
Si Chuan Dou Hua Fugu Promotion Direct Mail— -
Nesture Bird’s Nest30th Dec 2016,PACKAGING,,Packaging
Nesture Bird’s Nest— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Aston Martin Christmas Card 201521st Jan 2016
This holiday season, Aston Martin invites you to indulge in the spirit of luxury and sophistication with our exclusive Christmas Greeting Card.
Our Christmas key visual captures the essence of the season, blending the sleek lines of the Aston Martin with the warmth and joy of Christmas. The unmistakable elegance of the vehicle is seamlessly intertwined with festive elements, creating a visual masterpiece that radiates class and holiday cheer.
As you unwrap the Aston Martin Christmas Greeting Card, immerse yourself in the perfect fusion of automotive excellence and seasonal celebration. It’s not just a card; it’s an embodiment of the Aston Martin lifestyle – where every detail, from the design to the performance, is crafted to perfection.
,DESIGN,,Design
Aston Martin Christmas Card 2015— -
Tanjong Pagar Centre Brand Identity30th Dec 2016
Embark on a visual journey with Tanjong Pagar Centre as we unveil our new logo and stationery design, a true reflection of our commitment to quality, innovation, and environmental sustainability. As the latest visionary development by GuocoLand, a leading regional property company, Tanjong Pagar Centre stands as a testament to excellence in every facet.
The logo design encapsulates the essence of our development, seamlessly blending modern aesthetics with a nod to environmental consciousness. It symbolizes our dedication to creating spaces that transcend the ordinary, mirroring the innovative spirit that defines GuocoLand’s approach to every project.
Our stationeries, an extension of the brand, bear the hallmark of sophistication and attention to detail. Each piece is a testament to the premium residential, hospitality, commercial, retail, and integrated developments that GuocoLand is renowned for region-wide.
In this design revelation, we invite you to witness the synergy between form and function, where Tanjong Pagar Centre’s identity is beautifully captured in every line, color, and texture. Elevate your perception of excellence as we proudly present the logo and stationeries that embody the ethos of Tanjong Pagar Centre and the visionary standards set by GuocoLand. Welcome to a world where design meets distinction.
,DESIGN,,Design
Tanjong Pagar Centre Brand Identity— -
Skin Inc Serum UV Moisturiser3rd May 2020,PACKAGING,,Packaging
Skin Inc Serum UV Moisturiser— -
SKIN INC – My Daily Dose26th Jul 2015
SKIN INC – My Daily Dose
,PACKAGING,,Packaging
SKIN INC – My Daily Dose— -
Mediacorp Saving Gaia 20156th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
![https://player.vimeo.com/video/134382337]()
Mediacorp Saving Gaia 2015— -
ION Fashion Garden 201530th Jul 2015
ION Fashion Garden 2015 –
From 10 April to 3 May 2015, ION2 was transformed into a Spring oasis with the ION Orchard Fashion Garden. Its piece de resistance was the first-ever butterfly house, a captivating enclosed domed installation. It was an enchanting experience for all who enter the magical winged world of live butterflies in vibrant colours and patterns. Different species of butterflies were flown in from different region and house in a self-contained habitat that include over 30 live flower and plant species. Visitors can catch the butterflies feeding in flight, or at rest amidst the plants, animal topriaries, and water feature in the dome daily between 11.00am-9.00pm.
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Fashion Garden 2015— -
SKIN INC– Age-Revival Stem Cell Serum Box Set26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum Box Set
,PACKAGING,,Packaging
SKIN INC– Age-Revival Stem Cell Serum Box Set— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
![Photography 8]()
![Photography 9]()
![Photography 10]()
![Photography 11]()
![Photography 12]()
Nesture Bird’s Nest— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015
Her warmth is disarming. She is as gracious as she is dazzling. Find out what makes the SK Girl’s heart dance in this charmingly animated tale of luminous events.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
![SK Jewellery Shooting Star Preview Image]()
SK Jewellery – Wish Upon A Scarlet Christmas— -
MediaCorp Saving Gaia 201210th Jul 2015
MediaCorp Saving Gaia 2012
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads emphasize the need to protect mother earth not just for ourselves but our children’s children.
The ‘Save My World’ music video featuring 30 students aged 8 to 11 resonated well with people of all ages. Up to date its has garnered more than one million views on social media platform.
View the music video
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Saving Gaia 2012-PRINT 2]()
![Saving Gaia 2012 Music Video]()
MediaCorp Saving Gaia 2012— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
MediaCorp Celebrates Women9th Aug 2015
The MediaCorp Celebrates Women initiative started in 2008. Into its 5th year in 2012, this initiative serves to celebrate the achievements and joys of being a woman. Demonstrating the variety, color and creativity that women enjoy as they step into a variety of roles every day.
,CAMPAIGNS,FILM_&_DIGITAL,SOCIAL_MEDIA,,Campaigns – Film_&_digital – Social_media
![https://player.vimeo.com/video/135674810]()
MediaCorp Celebrates Women— -
ME@OUE – Affair13th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
ME@OUE – Affair— -
Rapport Services Brand Identity9th Jul 2015
Rapport
An independent Singapore based research and consultancy business operating since 1985. The firm provides customised research, competitive intelligence and communications research. It works with a team of strategic planners to provide market insights, positioning, branding and brand refresh, focusing on Singapore SMEs.
,DESIGN,,Design
Rapport Services Brand Identity— -
Class 956th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Class 95— -
SKIN INC – My Daily Dose26th Jul 2015
SKIN INC – My Daily Dose
,PACKAGING,,Packaging
SKIN INC – My Daily Dose— -
Me@OUE – Cut13th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Me@OUE – Cut— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
Nature Bird’s Nest3rd Jul 2017,Photography,,Photography
Nature Bird’s Nest— -
Me@OUE – Knives13th Aug 2015
Kno=
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Me@OUE – Knives— -
Saving Gaia 201413th Aug 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
Saving Gaia 2014— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
SK Jewellery – Dancing Diamond13th Aug 2015
Not everyone of us are born dancers, but every heart beats its own rhythm and no star can move to that better than a SK dancing diamond and its wearer knows how.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Dancing Diamond— -
ION Orchard GSS 201521st Jun 2015
ION Orchard GSS 2015
A season of manic pursuits commences. Royally flushed, our model poses with a sea of monochromatically clad mannequins; apparel of choice and possible possession of the near future in tow. In comparison, she appears sensual, alive and outstanding; an illusive representation of the astute ION Orchard shopper who knows best where to go for immaculate selections that leaves no room for uncertainty.
,KEY_VISUAL,,Key_visualBooth,Print,Strategy
ION Orchard GSS 2015— -
SKIN INC – ‘Give Me More’ Christmas Set26th Jul 2015
SKIN INC – ‘Give Me More’ Christmas Set
,PACKAGING,,Packaging
SKIN INC – ‘Give Me More’ Christmas Set— -
SKIN INC Pure Revival Peel Launch Ad26th Jul 2015
SKIN INC – Pure Revival Peel Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure Revival Peel Launch Ad— -
Chinatown Point5th Aug 2015
Moving forward with an overhaul, we decided to pay tribute to the mall’s positioning as an oriental landmark by marrying both modernity and Chinese culture in this series of print ads, memorably construing it’s revamp in image and tenant mix as an all-rounded evolution.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![CHINATOWN POINT – Food and Beverages]()
![CHINATOWN POINT – Travel]()
![CHINATOWN POINT – Lifestyle and Services]()
Chinatown Point— -
ION Orchard Fashion Season 201521st Jun 2015
ION Orchard Fashion Season 2015
The allure of Spring is unmistakable. It is a season that springs forth new beginnings. Flowers are in full bloom, setting the perfect stage for the launch of a new fashion season at ION Orchard. Embodying the essence of Spring, our model looks as one with the lush greenery, like a vision of a ravishing Spring blossom as butterflies gravitate to her irresistible charm. Spring is also the perfect springboard to launch ION Orchard’s new, statement-making “I Am” brand campaign.
,CAMPAIGNS,KEY_VISUAL,ACTIVATION,,Campaigns – Key_visual – ActivationBranding,Outdoors,Print
ION Orchard Fashion Season 2015— -
IONgraphy 201330th Jul 2015
IONgraphy 2013
IONgraphy – an online collection of beautiful and inspiring images taken by shoppers in ION Orchard. Shoppers uploaded their photos onto IONgraphy via Instagram and Twitter with the hashtag #IONgraphy or through ION Orchard Facebook page (www.facebook.com/IONOrchard).
Every month, one photo was selected as the winning entry and the photographer won $200 worth of ION Orchard vouchers.
As a lasting memory, all winning photos were displayed at the ION Art Gallery in February 2014.
ION Orchard is where moments become memories.
,ACTIVATION,,Activation
IONgraphy 2013— -
SKIN INC – Get Glowin’ Brightening Mask26th Jul 2015
SKIN INC – Get Glowin’ Brightening Mask
,PACKAGING,,Packaging
SKIN INC – Get Glowin’ Brightening Mask— -
ION Orchard Christmas 201530th Jul 2015
ION Orchard Christmas 2015
,ACTIVATION,,Activation
ION Orchard Christmas 2015— -
Soo Kee Jewellery Bridal Brochure6th Aug 2015
Step into a world where classical meets contemporary, where elegance intertwines seamlessly with class – welcome to the Soo Kee Jewellery Bridal Brochure. As a leading premier jeweler, Soo Kee is synonymous with unmistakable craftsmanship, exquisite design, and the most exclusive range of diamonds and precious gems. This brochure is a celebration of timeless sophistication.
The design unfolds like a symphony of elegance, marrying classical aesthetics with a touch of modernity. Each page is a canvas, capturing the essence of Soo Kee’s commitment to creating jewelry that transcends trends and becomes a symbol of everlasting love.
The color palette resonates with the luster of diamonds – a harmonious blend of whites, golds, and soft hues that reflect the purity and brilliance of Soo Kee’s creations. Fonts are carefully chosen to exude class and sophistication, mirroring the brand’s reputation for offering the finest in the world of jewelry.
At the heart of this brochure is the celebration of love through Soo Kee’s most exclusive range – the Brilliant Rose Collection. Every detail, every image, and every word is an invitation to explore the extraordinary craftsmanship and design that define Soo Kee Jewellery.
,DESIGN,,Design
Soo Kee Jewellery Bridal Brochure— -
SKIN INC Snow White Mask Launch Ad26th Jul 2015
SKIN INC – Snow White Mask Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Snow White Mask Launch Ad— -
ION Orchard CNY 201418th Jun 2015
ION Orchard CNY 2014
Deriving inspiration from the horse being the 7th animal in the Chinese zodiacal cycle and a theologically ancient saying of “ the handsome white horse and its prince”, ION decided for the first time to have a suave, handsome male model represent the mall. A breakthrough from a sea of mostly-female editorial conventions, the ION model for the lunar new year of the horse stands chivalrous in appearance alongside the gallant creature. Together, the duo are a dapper sight to behold.
,KEY_VISUAL,,Key_visualBooth,Namecards,Print
ION Orchard CNY 2014— -
ION Orchard Christmas 201330th Jul 2015
ION Orchard Christmas 2013 In-mall Decor – Kiss under a Mistletoe
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Orchard Christmas 2013— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
SKIN INC – Limited Edition MDD26th Jul 2015
SKIN INC – Limited Edition My Daily Dose
,PACKAGING,,Packaging
SKIN INC – Limited Edition MDD— -
SKIN INC Get Glowin’ Brightening Mask Launch Ad26th Jul 2015
SKIN INC – Get Glowin’ Brightening Mask Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Get Glowin’ Brightening Mask Launch Ad— -
Capitol Piazza Retail Brochure6th Aug 2015
Capitol Piazza Retail Brochure
Set in the heart of Singapore’s downtown Civic District and surrounded by significant historic landmarks, Capitol Singapore is the city’s first ever integrated luxury lifestyle development with an unrivalled location and spectacular views. The development comprises of the luxurious Eden Residences Capitol, six-star hotel The Patina, Capitol Singapore, premier lifestyle shopping and dining destination Capitol Retail, and the iconic Capitol Theatre. Internationally acclaimed and award-winning architectural firm Richard Meier & Partners Architects helms Capitol Singapore’s vision of creating an icon that is respectful of its distinguished past, yet relevant to the future.
,DESIGN,,Design
Capitol Piazza Retail Brochure— -
ION Orchard Christmas 201330th Jul 2015
ION Orchard Christmas 2013 – Mistletoe Magic
,CAMPAIGNS,ACTIVATION,DESIGN,,Campaigns – Activation – Design
ION Orchard Christmas 2013— -
MediaCorp MeRadio.sg6th Aug 2015
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
,KEY_VISUAL,,Key_visual
![https://player.vimeo.com/video/135735735]()
MediaCorp MeRadio.sg— -
Bold & Beautiful Global Brand Identity9th Jul 2015
Bold & Beautiful Global
,DESIGN,,Design
Bold & Beautiful Global Brand Identity— -
ION Orchard 5th Anniversary18th Jun 2015
ION Orchard 5th Anniversary
Fronting the mall’s 5th foray into this cherished annual affair is a quirky and unconventional series of visuals featuring impeccably dressed bodies. The number 5 serves to acquaint its audience with the number of years ION has successfully retained its inimitable disposition. One would be reminded with this series of visuals of how the mall has evolved with splendour through its last 5 years of being, whilst retaining its ability to bring its shoppers the thrill of being in style.
,KEY_VISUAL,,Key_visualPrint
ION Orchard 5th Anniversary— -
SKIN INC Age-Revival Stem Cell serum Launch Ad26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Age-Revival Stem Cell serum Launch Ad— -
SK Jewellery – Wish Upon A Scarlet Christmas10th Oct 2015,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Wish Upon A Scarlet Christmas— -
MediaCorp MeRadio.sg13th Aug 2015
MediaCorp MeRadio.sg
MeRadio.sg is MediaCorp’s brand new music portal created exclusively for music lovers. Stay connected to current happenings in the music scenes with our cherry-picked music reviews, features, gig guides and more!
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
MediaCorp MeRadio.sg— -
Double Chin Food Services9th Jul 2015
Double Chin Food Services
Double Chin is a supplier in the fresh-frozen seafood business with a specialty in prawns. Their ability to source the best prawns at the best prices is what makes us different.
,DESIGN,,Design
Double Chin Food Services— -
SKIN INC Encapsulated Serum Launch Ad26th Jul 2015
SKIN INC – Encapsulated Serum Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Encapsulated Serum Launch Ad— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
SKIN INC Name Cards26th Jul 2015
Introducing the Skin Inc Business Card – a unique representation of the revolutionary skincare experience that is Skin Inc. As the world’s first Skin Supplement Bar, Skin Inc empowers you to customize your serums based on your unique skin type and condition.
This business card, much like Skin Inc’s innovative approach, is a reflection of individuality. The card design dynamically changes to mirror the diverse skin types of the person carrying it. From radiant glow to soothing calmness, each card embodies the essence of personalized skincare.
The central feature is the ‘My Daily Dose’ bottle – a burst of vibrant colors allowing you to choose the palette that resonates with your personality. This card not only serves as your introduction to Skin Inc but becomes a small, portable canvas of your unique beauty.
Carry your skincare statement with pride – the Skin Inc Business Card is more than just a contact detail; it’s a testament to the bespoke beauty experience that awaits.
,DESIGN,,Design
SKIN INC Name Cards— -
SKIN INC Pure Repair Dew Launch Ad26th Jul 2015
SKIN INC Pure Repair Dew Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure Repair Dew Launch Ad— -
MediaCorp Saving Gaia 201324th Jul 2015
MediaCorp Saving Gaia 2013
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
A series of print ads urging everyone to make a change by lending a helping hand to help restore our land. Using hand prints painting of nature by little boys and girls to remind us that there are many things our hands can do to preserve mother nature.
The ‘Save my World’ music video featuring the cast from ‘Ah Boyz to Men’ resonated well with people of all ages. Up to date its has garnered more than half a million views on social media platform.
View the MV https://www.youtube.com/watch?v=rCoxOMp8XJs
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
![Saving Gaia 2013-PRINT 2]()
MediaCorp Saving Gaia 2013— -
SKIN INC – Men Series26th Jul 2015
SKIN INC – Men Series
,PACKAGING,,Packaging
SKIN INC – Men Series— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
Bains Bakers – Kueh Lapis9th Jul 2015,DESIGN,PACKAGING,,Design – Packaging
Bains Bakers – Kueh Lapis— -
SKIN INC “Skin Loves It”26th Jul 2015
SKIN INC – “Skin Loves It”
,KEY_VISUAL,,Key_visual
SKIN INC “Skin Loves It”— -
Nesture Bird’s Nest3rd Jul 2017,Photography,,Photography
Nesture Bird’s Nest— -
ION Orchard X’mas 201321st Jun 2015
ION Orchard Christmas 2013
With a twist, we planted a revamp on this age-old festive ritual and turned tradition into trend, transforming what was just a plant that grew on willows into our best holiday accessory yet. Sporting a mistletoe in her hair, our model coyly simpers whilst between two besotted gentlemen. Like the mall, her allure and magnetism is no stranger to the spotlight. As pleasant as it is to find love beneath a mistletoe, the trendsetter in us didn’t want to wait until we saw one to be kissed.
,KEY_VISUAL,,Key_visualBranding,Packaging,Web
ION Orchard X’mas 2013— -
SKIN INC – New Year New You26th Jul 2015
SKIN INC – NYNY ‘Glam Like A Star’ Set
,PACKAGING,,Packaging
SKIN INC – New Year New You— -
SK Jewellery – Pure Gold Gold Ang Pow13th Aug 2015
Gift of Love – SK Jewellery 999 Pure Gold Ang Pow – Starring Jeanette Aw – With the welcoming of an auspicious lunar new year comes a heartwarming story of familial gratitude.
,FILM_&_DIGITAL,SOCIAL_MEDIA,,Film_&_digital – Social_media
SK Jewellery – Pure Gold Gold Ang Pow— -
SKIN INC Optimizer Voyage Ad26th Jul 2015
SKIN INC – Optimizer Voyage Ad
,KEY_VISUAL,,Key_visual
SKIN INC Optimizer Voyage Ad— -
Raremedy Institute Brand Identity9th Jul 2015,DESIGN,,Design
Raremedy Institute Brand Identity— -
SKIN INC – Essentials26th Jul 2015
SKIN INC – Essentials
,PACKAGING,,Packaging
SKIN INC – Essentials— -
Pezzo9th Jul 2015,PACKAGING,,Packaging
Pezzo— -
MediaCorp Saving Gaia 201425th Jul 2015
MediaCorp Saving Gaia 2014
A MediaCorp green initiative since 2007. To create the awareness of saving mother earth and encouraging more people to be environmentally conscious, a month-long multi-platform and multi-faceted campaign encompassing a music video, print ads, radio, outdoor posters and activation is planned every June to coincide with World Environment Day.
This special year, we gave the popular tune a contemporary voice and a hip new tempo, bringing forth green messages of earth saving with a series of adorably animated character.
View the MV https://www.youtube.com/watch?v=B6f80kXG-ck
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visual
MediaCorp Saving Gaia 2014— -
SKIN INC My Daily Dose Ad26th Jul 2015
SKIN INC – Celebrate Uniqueness Ad
,KEY_VISUAL,,Key_visual
SKIN INC My Daily Dose Ad— -
SKIN INC Newborn Skin Ad26th Jul 2015
SKIN INC – Newborn Skin Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Newborn Skin Ad— -
SKIN INC – Age-Revival Stem Cell Serum26th Jul 2015
SKIN INC – Age-Revival Stem Cell Serum
,PACKAGING,,Packaging
SKIN INC – Age-Revival Stem Cell Serum— -
ION Orchard GSS 201421st Jun 2015
ION Orchard GSS 2014
Once a year, the shopping frenzy gets more manic. It’s none other than the Great Singapore Sale, where irresistible bargains bring out the predatorial instincts of the savvy shopper. But yet the ION Orchard ‘hunter’ (represented by the ravishingly relaxed model) appears unmoved by the fracas, surrounded by her glamorous hunting dogs, holding on to her prized buy. That’s because she knows that ION Orchard has curated all the best bargains for her without having to join in the mad hunt out there.
,CAMPAIGNS,KEY_VISUAL,,Campaigns – Key_visualBooth,Strategy,Web
ION Orchard GSS 2014— -
SKIN INC – Skin-Revival Infusion Cream26th Jul 2015
SKIN INC – Skin-Revival Infusion Cream
,PACKAGING,,Packaging
SKIN INC – Skin-Revival Infusion Cream— -
One Tree Design Brand Identity9th Jul 2015,DESIGN,,Design
One Tree Design Brand Identity— -
SKIN INC – ‘Holiday Glow Set’26th Jul 2015
SKIN INC – ‘Get Glowin’ Christmas Set
,PACKAGING,,Packaging
SKIN INC – ‘Holiday Glow Set’— -
Kings Park Brand Identity9th Jul 2015
Kings Park @ Nusajaya
Kings Park is a premier freehold industrial park in Nusajaya which is one of the key drivers of Iskandar Malaysia – a strategic and important special economic zone located in Johor, Malaysia.
,DESIGN,,Design
Kings Park Brand Identity— -
Skin Inc Stem Cell Eye Cream21st Jun 2015
Skin Inc – Stem Cell Eye
,KEY_VISUAL,,Key_visualNamecards,Strategy,Web
Skin Inc Stem Cell Eye Cream— -
Goodwill Apparel Brand Identity6th Aug 2015
Goodwill Apparel
,DESIGN,,Design
Goodwill Apparel Brand Identity— -
SKIN INC Pure UV Protect Launch Ad26th Jul 2015
SKIN INC – Pure UV Protect Launch Ad
,KEY_VISUAL,,Key_visual
SKIN INC Pure UV Protect Launch Ad—
-
Terrence Tan / Founder & Chief Creative Officer
3 decades in the industry have seen Terrence’s creative and advertising works with some of the biggest brands in the country make headlines, garnering over 400 prestigious accolades worldwide from Cannes, D&AD, One Show, Adfest, EFFIES and London International, just to name a few. Lauded as IAS’ Hall of Fame CD of the Year in 2008 and one of Singapore’s most influential CDs for 8 years, Terrence continues to blaze new trails as the chief creative officer and founder of creative hotshop, ICE INC. He’s worked at some of the most regarded agencies in the region: Saatchi & Saatchi, DMB&B Singapore and Hong Kong, Fong Haque & Soh, Ogilvy, TBWA, BBDO, 10AM, M&C Saatchi and DDB.
At ICE, Terrence and his team believe in building affinity between brand and consumer by harnessing the power of breakthrough imagery and making the results of his campaigns more than just a product of effective visuals — each is a lovemark. As a creative, Terrence looks beyond mere objectives for key insights that would aid him in developing a creative idea. His passion for creative work is shown through his willingness in understanding interests of both client and consumer, not just his own.
From Singapore Air Force to ION Orchard and Robinsons Singapore, one major ad campaign to another in the last 30 years have seen Terrence’s unfailing attention to detail and sky-high standards soar and deliver. His right to this recognition is a deserved one, as anyone who has had the good fortune of working with him will let you know. His awarded achievements and notably successful campaigns are almost uncountable when combined, but it wouldn’t take one more than a day of work with Terrence to well explain why.
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Email Terrence -
Daniel Koh / Creative Director
With two decades of experience building brand programs and integrated campaigns, Daniel's innate love for branding and keen eye for design has allowed him to lead many regional and global brand-centric projects. Having cut his teeth in the design and digital worlds — from OgilvyOne, Tribal DDB, Havas (previously EuroRSCG) & Qube Studio, he has conceived and produced integrated work with the most awarded agencies in Singapore. In these roles, he was responsible for overseeing the day-to-day operations, driving client relationships, and guiding the work for some of the world’s best-known companies & brands to deliver an eclectic body of work. As a graphic designer, he brings with him brand, digital and advertising expertise with a distinct aesthetic eye.
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Email Daniel
Personal website