Crafting Master-pieces for your Brand
About Us
ICE INC was founded in 2010 with a simple but powerful philosophy: a visually driven approach to branding and advertising is a strategic advantage.
Immersed in the ever-evolving world of art and fashion, we stay ahead of the curve – spotting trends as they emerge and, at times, setting them ourselves. We believe in beautiful breakthroughs: where sharp insight meets aesthetic mastery to create bold, unforgettable ideas.
Our strength lies in crafting tailored, innovative solutions for every client. From brand strategy to product design, across print, digital, and experiential platforms – we bring vision to life with clarity and style.
Led by award-winning Creative Director Terrence Tan, ICE INC is powered by a multidisciplinary team of creatives spanning brand consultancy, design, advertising, and photography. Together, we collaborate on projects both local and international, always pushing boundaries and delivering work that stands out.
Our Services
Brand Identity Design
We build distinctive brand identities that speak with clarity and style. From logos to tone of voice, every element is crafted to reflect your brand’s essence and ambition.
Packaging Design
We design packaging that stands out on the shelf and tells your story at a glance. From structure to shelf appeal, we balance form, function, and brand personality.
Advertising Campaign
We create visually arresting campaigns that cut through the noise. From concept to execution, each idea is rooted in insight and tailored for impact across platforms.
Marketing Collaterals Design
From brochures to POS materials, we turn marketing tools into brand-building assets. Every piece is designed for consistency, clarity, and visual appeal.
Visual Assets Creation and Art Direction
We craft scroll-stopping visual assets that elevate your brand across digital and print. From product mockups to social content, we ensure every detail works hard for your brand.
Photography and Videography
Our in-house team produces striking imagery and motion content that brings your brand to life. From styled stills to cinematic video, we shoot with purpose and precision.
Our Crafts
From concept to creation, our work blends strategy with visual artistry. Whether it’s building a brand from the ground up or crafting a standout campaign, every project is a reflection of our commitment to excellence. Explore our portfolio spanning brand identity, packaging, marketing collaterals, advertising, visual assets, photography, and videography.
A.I. Generative Assets
-
![Generative A.I. Image]()
THE PINK ROOM PROJECT
A Guide to Unique Fashion Styles: Quirky Chic and Pink
-
![Generative A.I. Image]()
THE PINK ROOM PROJECT
A Guide to Unique Fashion Styles: Quirky Chic and Pink
-
![Generative A.I. Image]()
THE PINK ROOM PROJECT
A Guide to Unique Fashion Styles: Quirky Chic and Pink
-
![Generative A.I. Image]()
THE BOARDROOM
-
![Generative A.I. Image]()
THE BOARDROOM
-
![Generative A.I. Image]()
THE BOARDROOM
-
![Generative A.I. Image artist]()
ANCIENT BEAUTY SECRETS
-
![Generative A.I. Image artist]()
ANCIENT BEAUTY SECRETS
-
![Generative A.I. Image artist]()
THE JAZZ DANCER
-
![Generative A.I. Image ARTIST]()
THE JAZZ DANCER
-
![Generative A.I. Image ARTIST]()
THE LAUGHING TITANS
These parade dolls, with their exaggerated baby-like feature, could symbolise joy, tradition and a surreal twist on festival mascots.
-
![Generative A.I. Image ARTIST]()
THE LAUGHING TITANS
These parade dolls, with their exaggerated baby-like feature, could symbolise joy, tradition and a surreal twist on festival mascots.
-
![Generative A.I. Image ARTIST]()
MYSTERIOUS RESILIENCE
-
![Generative A.I. Image ARTIST]()
MYSTERIOUS RESILIENCE
-
![Generative A.I. Image ARTIST]()
MYSTERIOUS RESILIENCE
-
![Generative A.I. Image ARTIST]()
MYSTERIOUS RESILIENCE
-
![Generative A.I. Image ARTIST]()
CAPTIVATING DEMEANOR
-
![Generative A.I. Image ARTIST]()
THE THREE SISTERS
-
![Generative A.I. Image ARTIST]()
THA DAME OF SHANGHAI
-
![Generative A.I. Image ARTIST]()
THE SNOW QUEEN
A Magical Winter Tale
-
![Generative A.I. Image]()
THE SNOW QUEEN
A Magical Winter Tale
-
![Generative A.I. Image]()
THE SNOW QUEEN
A Magical Winter Tale
-
![Generative A.I. Image]()
CYBERDELIC DANCER
Spellbound Seduction
-
![Generative A.I. Image]()
CYBERDELIC DANCER
Spellbound Seduction
-
![Generative A.I. Image]()
CYBERDELIC DANCER
Spellbound Seduction
-
![Generative A.I. Image]()
CYBERDELIC DANCER
Spellbound Seduction
-
![Generative A.I. Image]()
CYBORG
Model HELL666666B and NOG777333J on Canvas
-
![Generative A.I. Image]()
CYBORG
Model MRD600106T and TU999111U on Canvas
-
![Generative A.I. Image]()
MOTH QUEEN OF THE ANCIENT RUINS
-
![Generative A.I. Image]()
SUBLIME MINIMALIST
-
![Generative A.I. Image]()
SUBLIME MINIMALIST
-
![Generative A.I. Image]()
SUBLIME MINIMALIST
-
![Generative A.I. Image]()
MASQUERADE
-
![Generative A.I. Image]()
MASQUERADE
-
![Generative A.I. Image ARTIST]()
MASQUERADE
-
![Generative A.I. Image]()
MOSAIC OF BEAUTY
-
![Generative A.I. Image]()
AQUA BABIES
Born to Swim
-
![Generative A.I. Image]()
AQUA BABIES
Born to Swim
-
![Generative A.I. Image]()
AQUA BABIES
Born to Swim
-
![Generative A.I. Image]()
FELINOPHILE
-
![Generative A.I. Image]()
BRINGS OUT THE REAL ME.
-
![Generative A.I. Image]()
BRINGS OUT THE REAL ME.
-
![Generative A.I. Image ARTIST]()
LADY LABYRINTH
-
![Generative A.I. Image]()
LADY LABYRINTH
-
![Generative A.I. Image]()
ETHEREAL DRIFT
-
![Generative A.I. Image]()
ETHEREAL DRIFT
-
![Generative A.I. Image]()
BEST MAN’S BEST FRIEND
-
![Generative A.I. Image]()
MADUSA
-
![Generative A.I. Image]()
MADUSA
-
![Generative A.I. Image]()
MADUSA
-
![Generative A.I. Image]()
NEON
-
![Generative A.I. Image]()
NEON
-
![Generative A.I. Image]()
RISE OF THE FIERY PHOENIX
-
![Generative A.I. Image]()
RISE OF THE FIERY PHOENIX
-
![Generative A.I. Image]()
RISE OF THE FIERY PHOENIX
-
![Generative A.I. Image]()
THE SCENT
-
![Generative A.I. Image]()
THE ROSE
-
![Generative A.I. Image]()
THE ROSE
-
![Generative A.I. Image]()
RETRO BACK THEN
-
![Generative A.I. Image]()
TRADITIONAL CHINESE SAUSAGE MAKERS
It goes a long way.
-
![Generative A.I. Image]()
CHRISTMAS UNDER THE SEA
Description goes her
-
![Generative A.I. Image]()
CHRISTMAS UNDER THE SEA
-
![Generative A.I. Image]()
THE BIG WHITE ROSE
-
![Generative A.I. Image]()
THE BIG WHITE ROSE
-
![Generative A.I. Image]()
THE BIG WHITE ROSE
Advertising Campaign
-
![Advertising Agency, Shopping Mall Advertising]()
ION ORCHARD
FASHION SEASON 2014_ETERNAL BLOSSOM
-
![Advertising Agency, Shopping Mall Advertising]()
FAR EAST MALLS
CHRISTMAS 2019_SEASONS OF LOVE
-
![Advertising Agency, Shopping Mall Advertising]()
FAR EAST MALLS
CHRISTMAS 2020_A RAY OF HOPE, THE WORLD REJOICES
-
![Aston Martin Christmas, Santa Claus, reindeer,]()
ASTON MARTIN
CHRISTMAS CAMPAIGN_FAST AND FURIOUS
-
![Advertising agency, Retail advertising]()
FAR EAST MALLS
CHRISTMAS 2019_JOY, LOVE, THANKS
-
![Advertising Agency, Boutique Agency]()
ION ORCHARD
CHRISTMAS 2014_MAKE CHRISTMAS LAST LONGER THAN A SUGAR RUSH
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
GREAT SINGAPORE SALE 2013_ASCEND FROM THE MADNESS
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
FASHION SEASON 2013_LEADER OF THE FASHION PACK
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHAR
CNY 2015_USHER IN A NEW BREED OF BRILLIANCE
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
CNY 2014_USHER IN THE YEAR'S MANE ATTRACTION
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
CNY 2013_TRUE STARS DON’T FOLLOW TRADITION. THEY OWN IT.
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
GREAT SINGAPORE SALES 2015_I AM DISTINCTION
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
ION+ REWARDS_ELEVATED TO A WHOLE NEW WORLD
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
ION+ REWARDS_ENHANCED AND BETTER THAN EVER
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
ION ORCHARD
ION PRIVI_ONLY THE BEST DESERVES MORE
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
MEDIACORP RADIO
MeRadio.sg_ATTACK OF THE MUSIC REVOLUTION
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SI CHUAN DOU HUA
RIVER PRAWN FIESTA
-
![advertising agency, boutique agency, Singapore advertising agency]()
SI CHUAN DOU HUA
CHINESE NEW YEAR CELEBRATION 2016
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SI CHUAN DOU HUA
PLANT-BASED CUISINE
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency, SKINCARE ADVERTISING]()
SKIN INC
GET GLOWING HYDRATING MASK
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency, SKINCARE ADVERTISING]()
SKIN INC
NOT ALL SERUMS ARE CREATED EQUAL
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SOO KEE JEWELLERY
COLLECTION DE FLEUR
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SOO KEE JEWELLERY
BRILLIANT ROSE_ETERNAL LOVE
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SOO KEE JEWELLERY
BRILLIANT ROSE_ETERNAL LOVE
-
![Advertising Agency, Creative Agency, Boutique Agency, Singapore Advertising Agency]()
SK JEWELLERY
ETERNITY COLLECTION
-
![Advertising Agency, Shopping Mall Advertising]()
CAPITALAND MALLS
MAKE EVERY FRIDAY FASHION FRIDAY
-
![Advertising Agency, Shopping Mall Advertising]()
CAPITALAND MALLS
MAKE EVERY FRIDAY FASHION FRIDAY
-
![Advertising Agency, Shopping Mall Advertising]()
CAPITALAND MALLS
MAKE EVERY FRIDAY FASHION FRIDAY
-
![Advertising Agency, Shopping Mall Advertising]()
CAPITALAND MALLS
SPEND & WIN BIG DRAW 2021
-
![Advertising Agency, Shopping Mall Advertising]()
ASTON MARTIN
CHRISTMAS WISHLIST
-
![Advertising Agency, Shopping Mall Advertising]()
CHINATOWN POINT
GREAT SINGAPORE SALE 2015
-
![]()
SI CHUAN DOU HUA_PARKROYAL
Flavours of Jianang
Brand Identity Design
-
![Brand Identity Design]()
TANJONG PAGAR CENTRE
-
![Financial Institution Brand Identity]()
ALANDOR CAPITAL PARTNERS
-
![Brand Identity Design]()
JCS SHRIMPS
-
![Brand Identity Design]()
BEIJING 101 HAIR CONSULTANTS
-
![Brand Identity Design]()
CARVAULT
-
![Brand Identity Design]()
D&D HAIR CARE
-
![Brand Identity Design]()
GALATA COLLECTIVE
-
![Brand Identity Design]()
JURONG COLD STORE
-
![Brand Identity Design]()
PMK
-
![Brand Identity Design]()
BOLD & BEAUTIFUL GLOBAL
-
![Brand Identity Design]()
DOUBLE CHIN FOOD SERVICES
-
![Brand Identity Design]()
GOODWILL APPAREL
-
![Brand Identity Design]()
KINGS PARK
-
![Brand Identity Design]()
ONE TREE DESIGN
-
![Brand Identity Design]()
RAPPORT
-
![Brand Identity Design]()
RARMEDY INSTITUTE
-
![Brand Identity Design]()
SKIN INC "My Daily Dose"
Marketing Collaterals Design
-
![Marketing Collateral Design]()
THE PINK ROOM PROJECT
Postcard
-
![Marketing Collateral Design]()
THE PINK ROOM PROJECT
Postcards
-
![Marketing Collateral Design]()
KUNG FU LEGENDS
-
![Event Posterl Design]()
THE THREE SISTERS
Posters
-
![Publication Design]()
"_" MAZAGINE
Publication Design
-
![Publication Design]()
"_" MAZAGINE
Publication Design
-
![Property Brochure Design]()
CAPITOL PIAZZA
Marketing Brochure
-
![Skincare Product Brochure Design]()
SKIN INC
Product Leaflets
-
![Greeting Card Design]()
ASTON MARTIN
Christmas Greeting Card
-
![Product Brochure Design]()
SOO KEE JEWELLERY
Bridal Collection Brochure
-
![T-SHIRT Design]()
TEAM SINGAPORE / GIODANO
Tee-Shirt Design
-
![Marketing Collateral Design]()
SI CHUAN DOU HUA
Plant-based Promotion Poster
-
![Marketing Brochure Design]()
SI CHUAN DOU HUA
Chinese New Year Brochure
-
![Direct Mail Design]()
SI CHUAN DOU HUA
Plant-based Cuisine Promotion DM
-
![Product Brochure Design]()
XZQT
23/24 Italian Furniture Catalogue
-
![Product Brochure Design]()
XZQT
23/24 Italian Furniture Catalogue
-
![Product Brochure Design]()
XZQT
23/24 Italian Furniture Catalogue
-
![Product Brochure Design]()
XZQT
23/24 Italian Furniture Catalogue
-
![Corporate Booklet Design]()
PALFINGER
Corporate Booklet
-
![Corporate Brochure Design]()
PALFINGER
Corporate Booklet
-
![Corporate Brochure Design]()
PALFINGER
Corporate Booklet
-
![Direct Mail Design]()
SI CHUAN DOU HUA
Meatless Cuisine Promotional DM
-
![Restaurant Advertising]()
SI CHUAN DOU HUA
Sake Promotion OOH
-
![Restaurant Adverting]()
SI CHUAN DOU HUA
Beijing Duck Promotion OOH
-
![Product Brochure Design]()
SI CHUAN DOU HUA
Chinese New Year Brochure
-
![Children Book Design]()
ANTHONY THE AFFABLE APHID
Children Book Design
-
![Children Book Design]()
ANTHONY THE AFFABLE APHID
Children Book Design
-
![Children Book Design]()
ANTHONY THE AFFABLE APHID
Children Book Design
-
![Marketing Brochure Design]()
JCS SHRIMPS
Marketing Kit
-
![Market Brochure Design]()
JCS SHRIMPS
Marketing Kit
-
![Menu Design]()
SI CHUAN DOU HUA
100 Flavours in 100 Dishes Promotion Menu
-
![Direct Mail Design]()
SI CHUAN DOU HUA
Omakase Promo DM
-
![Product Brochure Design]()
SI CHUAN DOU HUA
Chinese New Year Brochure
-
![Jewellery Product Brochure Design]()
CITIGEM
Valentine’s Day Collection Brochure
-
![Book Designer, Publication Design]()
TRANSIENT PASSAGES
By Peter Chen
-
![Book Designer, Publication Design]()
TRANSIENT PASSAGES
By Peter Chen
-
![Book Designer, Publication Design]()
TRANSIENT PASSAGES
By Peter Chen
-
![Book Designer, Publication Design]()
TRANSIENT PASSAGES
By Peter Chen
-
![Marketing collateral Design]()
SUMO
-
![Marketing collateral Design]()
SUMO
-
![Marketing collateral Design]()
FELINOPHILE
Publication Design
-
![Marketing collateral Design]()
FELINOPHILE
Publication Design
-
![Marketing collateral Design]()
DELICATE ARTISTRY
Publication Design
-
![Marketing collateral Design]()
DELICATE ARTISTRY
Publication Design
-
![MARKETING COLLATERALS DESIGN]()
BEST MAN'S BEST FRIEND
Postcard Design
-
![marketing Collaterals design]()
OCTOPUSSY
-
![Publication Design, Marketing Brochure Designer]()
JAZZ ASSOCIATION SINGAPORE
Lion City Jazz Festival 2024
-
![Publishing Design, Publishing Designer]()
JAZZ ASSOCIATION SINGAPORE
Lion City Jazz Festival 2024
Packaging Design
-
![Packaging Designer, Packaging Design House]()
LEONICAK
Hair Care
-
![Packaging Designer, Packaging Design House]()
LEONICAK
Body and Hair Care
-
![Food Packaging Designer]()
JIA TASTE
Singapore Laksa Paste
-
![Food Packaging Designer]()
JIA TASTE
Singapore Prawn Mee Paste
-
![Food Packaging Design]()
MEAT AFFAIR
Premium Superior Broth
-
![Skincare Packaging Design agency]()
SKIN INC
Christmas Bundle Set
-
![Skincare Packaging Design House]()
SKIN INC
The men do get it
-
![Skincare Packaging Design]()
SKIN INC
New Year New You
-
![Skincare Packaging Design]()
SKIN INC
Skin Loves You
-
![Skincare Packaging Design]()
SKIN INC
Get Glowin’ Brightening Mask
-
![Packaging Design House, Packaging Designer]()
SKIN INC
My Daily Dose
-
![Packaging Designer]()
SKIN INC
Age-Revival Stem Cell Serum
Visual Assets Creation and Art Direction
In a world that scrolls fast, we create visuals that make people stop, feel, and remember.
Where science meets skin, we craft the visuals that glow.
Photography and Videography
-
![Skincare Product Photography]()
HEURE AGELESS
Night Treatment
-
![Skincare Product Photography]()
HEURE AGELESS
Eye Serum
-
![Skincare Product Photography]()
HEURE AGELESS
Day Treatment
-
![Skincare Product Photography]()
HEURE AGELESS
Experience Ageless Skin Like Never Before
-
![WHISKEY PHOTOGRAPHY]()
THE ARDMORE
Highland Single Malt Scotch Whisky
-
![WHISKEY PHOTOGRAPHY]()
THE BALVENIE
Double Wood Aged 12 Years
-
![WHISKEY PHOTOGRAPHY]()
THE BALVENIE
Double Wood Aged 12 Years
-
![WHISKEY PHOTOGRAPHY]()
THE BALVENIE
Double Wood Aged 12 Years
-
![Advertising Photography]()
BEAUTEX
Premium Facial Tissue
-
![Advertising Photography]()
BEAUTEX
Premium Facial Tissue
-
![Advertising Photography]()
BEIJING 101
TCM ReGenesis Hair Growth Treatment
-
![Whiskey Photography]()
BUSHMILLS
Single Malt Irish Whiskey
-
![Whiskey Photography]()
BUSHMILLS
Single Malt Irish Whiskey
-
![Corporate Profile Photographer, Portrait Photography]()
JAZZ ASSOCIATION SINGAPORE
Jeremy Monteiro
-
![Corporate Profile Photography, Portrait Photography]()
JAZZ ASSOCIATION SINGAPORE
Louis Soliano & Alemay Fernandez
-
![Corporate Profile Photography, Professional Portrait Photography]()
JAZZ ASSOCIATION SINGAPORE
Rit Xu & Joe Lee
-
![Corporate Profile Photography, Professional Portrait Photography]()
JAZZ ASSOCIATION SINGAPORE
Benjamin Po & Sean Hong Wei
-
![Food Photographer, Professional Food Photographer, Seafood Photographer]()
JCS SHRIMPS
From Farm to you, with Love
-
![Interior Photographer]()
OCBC
@WISMA ATRIA
-
![Interior Photographer]()
OCBC
@WISMA ATRIA
-
![Fashion Photographer, Profile Picture Photography]()
Haute Couture
-
![Fashion Photographer, Profile Picture Photography]()
Haute Couture
-
![Product Photographer. Still Life Photographer, Advertising Photographer]()
WMF
Premium Pots for Perfect Cooking Results Every Time
-
![Product Photographer. Still Life Photographer, Advertising Photographer]()
WMF
Premium Pots for Perfect Cooking Results Every Time
-
![Product Photographer. Still Life Photographer, Advertising Photographer]()
WMF
Premium Pots for Perfect Cooking Results Every Time
-
![Food Photographer]()
SHANG SOCIAL
Signature Dish
-
![Retail Photographer]()
MARLO
Luxury Bespoke Tailor
-
![Retail Photographer]()
MARLO
Luxury Bespoke Tailor
Videography + TVC
BEAUTEX - There’s always a reason for Beautex.
ME@OUE - Knives
MediaCorp MeRadio - Music Revolution
CAPITALAND MALLS - Fashion Friday
CAPITALAND MALLS - Spend and Win Big!
MediaCorp - Saving Gaia
SK Jewellery - Wish Upon a Scarlet Christmas
SK JEWELLERY - 999 Pure Gold
CAPITALAND MALLS - Fashion Friday
MediaCorp - Saving Gaia
MediaCorp - GOLD 90.5FM
BEAUTEX - There’s always a reason for Beautex.
ME@OUE - Affairs
SK JEWELLERY - Dancing Star
CAPITALAND MALLS - Fashion Friday
MediaCorp - Saving Gaia
MediaCorp - Saving Gaia
ME@OUE - Cut!
CLASS 95FM - 95% Class
